Post by nadinenadine on Mar 10, 2024 4:01:41 GMT
Below we propose a list of the main Neuromarketing rules applicable to the use of images. Knowing them is essential to create informed and effective advertising. Images are always seen and generate trust It is customary to say that images tell much more than a thousand words. This is because if you can skip a paragraph in a text, the same cannot happen in the case of a photograph: this will always attract the eye, it will be impossible to pass over it. Images must precede textual content. It happens on social media, on websites, even in television communication, for example in the headlines that run during a news programme. In fact, visual elements are able to convey much of the information contained in a text in a short time. Who has more authority, between text and images? The latter of course. It means, consequently, that it is precisely the images that are able to create contact with the user . Several anthropological studies confirm this. Human beings like to see and touch.
Photos have the power to influence first impressions, predisposing those who observe them favorably or not. The lines and shapes of the images What attracts us above all are curved lines, rather than straight, angular or squared ones. It does not mean that the objects and images in the photographs must only have a rounded imprinting, only that it is necessary to be careful to mix the two elements correctly. For Loan Phone Number List example, the arrows are functional in making people understand which direction to follow, directing them towards something round perhaps, giving them the opportunity to mark the boundaries and really highlight what interests them. The position in which the focus of communication should be located in the image? Central , so as to stand out as much as possible. As long as the visual element in question is perceived as something different from the others, just as the Von Restorff effect wants , one of the most applied in advertising. What attracts the eye above all are faces and people in motion , even on social media. Their communication is complex and depends on the culture of reference.
The important thing is to always consider the context, regardless of the chosen media, whether it is a post on Facebook or an article on a blog. Finally, in addition to the shape, another crucial element is that of the quality of the images, which are preferable to be shiny and bright . A trick? Insert mirrored, clear and detailed images. The visual difference between women and men According to some tests carried out on the way of seeing the Sistine Chapel, men and women see differently. In fact, women tend to visualize in detail, while men have a vision that goes by areas. Women go deeper and focus on chromatic nuances; men focus more on movement, however. These are naturally different points of view: you just need to know them and apply them in the message depending on the target audience.
Photos have the power to influence first impressions, predisposing those who observe them favorably or not. The lines and shapes of the images What attracts us above all are curved lines, rather than straight, angular or squared ones. It does not mean that the objects and images in the photographs must only have a rounded imprinting, only that it is necessary to be careful to mix the two elements correctly. For Loan Phone Number List example, the arrows are functional in making people understand which direction to follow, directing them towards something round perhaps, giving them the opportunity to mark the boundaries and really highlight what interests them. The position in which the focus of communication should be located in the image? Central , so as to stand out as much as possible. As long as the visual element in question is perceived as something different from the others, just as the Von Restorff effect wants , one of the most applied in advertising. What attracts the eye above all are faces and people in motion , even on social media. Their communication is complex and depends on the culture of reference.
The important thing is to always consider the context, regardless of the chosen media, whether it is a post on Facebook or an article on a blog. Finally, in addition to the shape, another crucial element is that of the quality of the images, which are preferable to be shiny and bright . A trick? Insert mirrored, clear and detailed images. The visual difference between women and men According to some tests carried out on the way of seeing the Sistine Chapel, men and women see differently. In fact, women tend to visualize in detail, while men have a vision that goes by areas. Women go deeper and focus on chromatic nuances; men focus more on movement, however. These are naturally different points of view: you just need to know them and apply them in the message depending on the target audience.